Wednesday 18 November 2015

Mad Max: Fury Road Research - 100 Facts

  1. The invasion (yes invasion) and subsequent war in which country, that stopped filming? The September 11 attacks and the Iraq war were the cause of stopping the filing of Mad Max.
  2. What TWO formats was the film originally going to be in to only then NOT be in? The film was originally intended to be filmed in 3D animation format and  
  3. How many times was filming delayed? The filming of Mad Max was delayed three times.
  4. In which year did filming first conclude? 17th of December 2012
  5. In what year did they have to go back and film additional scenes? November 2013 they added additional scenes.
  6. At what point did Warner Bros panic and insist someone write a script? 2010
  7. When did the stars sign up to be in the film? 2010
  8. Where was the film originally going to be produced only for it to rain! Australian Outback
  9. How much was spent on TV adverts? 43.7 million
  10. How long did crew spend in Namibia? 10 Months
  11. What was IMDb's film rating? 8.2
  12. How much did the film take? $153,629,485 (USA) (18 September 2015)
  13. What is the films runtime? 120 minutes
  14. What is the films certificate? 15
  15. How long did max drive his car for? 30 seconds
  16. How was the script originally designed? A comic book strip
  17. who was the original actor going to be in the film? Mel Gibson
  18. What did George Miller say he felt about Tom Hardy when he entered the room? He felt so much like the character
  19. What did hardy feel about the part? Didn't think he was in the running for the part
  20. What did Rosie Huntington-whitely say about the filing of the film? It was hader to ilm than Transformers
  21. When was the film released in Australia? May 14th
  22. What does George Miller want to make clear about the film? That it isn't a CGI film
  23. "Eye Trace" is anther editing technique that posits that you can guide the viewer’s ye and makes them look where you want. By using motion in the frame and/or positioning critical points of focus in successive shots fall on a natural or comfortable area of the screen.
  24. Tom Hardy and Charlize Theron did not get along throughout the making of the movie. It got to the point where they would not speak on set.
  25. The film had to be delayed after the beginning of the Iraq war caused trouble with shipping and security in Namibia. Production began in 2009.
  26. Mad Max: Fury Road was released 30 years after the lat film Mad Max:Beyond Thunderdome.
  27. Charlize Theron shaved her head for her role of Furiosa, therefore had to wear a wig in 'A Million Ways to Die in the West'.
  28. Constant weather delays and location issue caused the film to be delayed more than once, including cold when it was supposed to be hot, and voice-overs. Reshoots also delayed the final product on countless occasions.
  29. Liam Fountain auditioned for Max but lost the part to Tom Hardy. Fountain played Max in 2011 short film Mad Max renegade, which takes place between the first two films.
  30. The film was shot in sequence, which is rare, and the storyboards were completed before the scrip.
  31. Over 80% of the effects seen in the film are real practical effects, stunt, make up and sets.
  32. CGI was used sparingly mainly to enhance the Namibian landscape, remove stunt rigging and for Charlize Theron's left hand which in the film is a prosthetic arm.
  33. Mel Gibson was originally to have the role of the rig thrifter in the film but this never came to fruition.
  34. John Seale used multiple digital cameras to capture practical stunts with more than 150 vehicles conceived by production designer Colin Gibson.
  35. The vehicles were rigged, driven and crashed by key crew and special effects supervisors: Andy Williams and Dan Oliver and supervising stunt co-ordinator Guy Norris.
  36. Hundreds of visual effects artists, led by overall visual effects supervisor Andrew Jackson, would spend considerable time crafting more than 2,000 visual effects shots and helping to transform the exquisite photography into the final film.
  37. A combination of real photography in Namibia of various cars and additional green screen and stage shoots combined with CG car take-overs, digital doubles and complex fluid and dust simulations by Iloura for the storm. Additional VFX elements were shot to help the pieces together and provide for more foreground dust.
  38. On location in Namibia, production approximated where the twisters in the toxic storm would be located, and then had vehicles driving accordingly.
  39. Iloura's CG cars were built from photogrammetry surveys, again processed in Photoscan.
  40. A CG car was used most dramatically in one scene which a twister picks up a vehicle and a group of War Boys into the air. The car is ripped apart as bodies tumble out. Originally the bodies were fixed figures in the air but following the real dynamics and physics at a high speed you have no control over your arms and legs, they fly out.
  41. Both Iloura and Jackson’s Fury FX group took on the canyon shots, which involved significant environment augmentations. “The canyon where we shot that part of the film got extended quite significantly,” states Jackson. “It was made a lot taller and narrower in places. There’s a major part of the film that gets narrower in the neck with a rock explosion - there was a narrow piece there but it didn’t really exist and didn’t have the rocks over the top.”
  42. For the rock wall detonation, the initial plan was to use CG sims to achieve the effect. But Jackson says he “spent a lot of time talking people into how they might shoot something for real that might otherwise have been a CG event. Therefore, they blew up a bit of quarry in order to shoot some large rock elements. 
  43. They followed real dynamics and physics, since a great deal of crash reference footage the director had sourced tended to show that movement. This was based on Miller's initial ideas.
  44. Jackson incorporated a dust element shoot for swirling action close to camera and streams of sand blowing off the vehicles, this was to ensure the toxic storm looked somewhat grounded.
  45. They blew up a part of the quarry for the scene they desired.
  46. The scene for the night time part, was actually filmed in day light however, it was transformed to a blue environment by colourist Eric Whipp based on a suggestion made by Jackson.
  47.  “The massive benefit you get with shooting overexposed for a day for night setup is that you get detail in the shadows that’s still there. You can pull the highlights down and darken the whole image, but still have detail in the shadows. It doesn’t just clip to black in the shadows.”
  48. They took the mobile refinery out in the desert and drove it remotely, surrounded by camera cars and a helicopter, and blew it up.
  49. Jackson went back out and shot equivalent plates for all the chase vehicles to be around it.
  50. The final chase sequence was also one in which The Third Floor delivered previs, under previsualization supervisor Glenn Burton. 
  51.   The final car chase consists of a lot of characters and a lot of switching vehicles and concurrent action.
  52. The previs had to carefully track where everyone was at a particular beat and help work out the transitions so the characters would be at the right place at the right time.
  53. The sequence of the final crash made use of numerous Namibia plates, including stationary action that would be enhanced by moving backgrounds, canyon augmentation, a War Rig and other vehicle crash stunts.
  54. Jackson even engaged Eric Whipp's iPhone at one point to film extra elements to be comp'd into the War Rig crash.
  55. When Joe addresses his citizens from a rock-platform balcony the only real thing are the four guys and the pump actuators. For below him they had shot about 150 extras and extended those to 30.000 with crowd sims.
  56. The went floor up on a balcony at Kennedy Miller and put a whole bunch of dry wall rocks and dust and crashed them down and filmed it at 240 fps for the slow mow bit at the end just because Andrew didn’t want to do CG dust - he wanted to do real dust.
  57. Furiosa has part of her left arm missing, to achieve the effect; Theron wore a prosthetic and a green sleeve during the shoot that the visual effects team then painted out, adding in a central mechanical piece where necessary.
  58. The final twisted mix of vehicle pieces, metal and bungie-corded guitar that fly towards the camera were largely practical effects.
  59. The frenetic pace and complexity of the shoot in Namibia meant that, as expected, backgrounds and skies were not always consistent from shot to shot. Add to that was the graphic feel Miller wanted to infuse into the film. Sometimes sky replacements were part of the visual effects deliverables, but often they were handled during colour grading by Whip that were collected around the world.
  60. Whip notes that Miller had been adamant the film not have the typical post-apocalyptic bleached look.
  61. You have to be very aware which part of the frame the audience’s eyes are focused on in terms of the last frame of one shot and the first frame of the next shot. He’ll make sure that the relevant piece of the frame that you should be looking at is in the same place, so that you don’t use the first three or four frames to find where you’re supposed to be looking at.
  62. Realizing early on that the film would require significant visual effects work, Jackson engaged an in-house team to perform postvis.
  63. The brief to the team was they were to do whatever it takes to help editorial, for every shot, to have all the components to present in some way - so you can sit down and watch the film and it makes sense.
  64. Mad Max:Fury Road generated $374 million at the box office worldwide.
  65. Each and every one of the designs, regardless of their craziness or impracticality, lead to functioning vehicles capable of blasting through Namibian deserts at high speeds.
  66. After production finished, more than 150 of these post-apocalyptic transports were built, and more than 75 of them were torn in half, blown up or otherwise ripped into shreds.
  67. One of the signature vehicles of the Mad Max franchise is Max’s custom, 1973 XB GT Ford Falcon Coupe, known as the Interceptor. The Interceptor made its appearance in the first movie, when Max hunts down the killers of his child with the help of the V8 monstrosity.
  68. In Fury Road, during a scene that required the spectacular crash of the Interceptor, the stunt crew had to figure out the best way of flipping the vehicle in the safest way possible.
  69. The solution was an innovation called the Flipper, which is a flat blade of steel that slaps the ground and retracts, giving the stunt driver control over when the car flips.
  70. The War Rig is powered by a pair of V8 engines distributing power through a six-wheel-drive mechanism. According to Colin Gibson, despite the fact that Charlize Theron didn’t have to drive the massive War Rig, she chose to do so anyway, hurtling through the desert at speeds above 50 MPH.
  71. George Miller wanted to create a movie that relied heavily on visual storytelling, making it possible for the movie to be understood by Japanese audiences without subtitles.
  72. Performers and the film crew needed to consult with George constantly because the entire movie was in Miller's head.
  73. Tom Hardy admitted, “I have to apologize to you because I got frustrated and there is no way that George could have explained what he conceived in the sand while we were out there… I knew he was brilliant, but I didn’t know how brilliant until I saw it.”
  74. The new Mad Max film spent more than three months in continuous filming, utilizing a variety of digital cameras to capture incredible physical stunts and driving action from all sorts of different angles.
  75. Miller had the incredible good fortune of being able to recruit his wife, Margaret Sixel, to edit the footage with an expert eye.
  76. The movie was huge, requiring up to 1,700 workers on set to film the action, including over 150 stunt performers, stunt drivers, camera crews and even a team of snake wranglers to clear the path of deadly, desert serpents that impeded production.
  77. The stunt crew alone worked more than 15,000 person-days during the shoot, which translates into well over 40 years’ worth of effort, much of which was spent in high-risk scenarios that would terrify the majority of humans.
  78. Miller gave audiences around the world a one-of-a-kind, live-action film rather than another movie that relies on CGI.
  79. Some fans, especially the purists, feel frustrated that the latest Mad Max film doesn’t feature Mel Gibson. Initially, he was to reprise his role as Max Rockatansky in Fury Road before delays and a series of run-ins with alcohol addiction and the law publicly revealed an anti-semitic and misogynist side of his personality.
  80. Before tragically passing away due to an accidental overdose involving prescription medication, Heath Ledger was considered the front-runner for the role of Max – intriguing, considering his universally-lauded turn as the Joker.
  81. After the first two Maxes didn’t work out, George Miller chose Tom Hardy, who played Bain in the follow-up to The Dark Knight. All three actors considered for the role of Max have dealt with darker aspects of their own personality, including Hardy, who overcame serious addiction problems before transforming into an acclaimed actor.
  82. Similar to the pole-vaulting stunt towards the end of the original Mad Max, one of the signature stunts ofMad Max: Fury Road involves the use of tall poles that whip attackers from one moving vehicle to the next while traveling at significant velocities.
  83. Sebastian Dickins, a stuntman with three decades of experience as an acrobat and gymnast, described these pole stunts like “swinging on a trapeze but with the axis on the bottom, not the top.”
  84. The poles themselves were made of a special type of strong, flexible steel. Some of them were connected to hydraulics while others used counterweights swung by members of the film crew to approximate a more natural motion.
  85. Charlize Theron explained the stunt that induced the greatest amount of anxiety during her time on set. After Furiosa and Max team up, Max almost falls off the War Rig but is caught by Furiosa and a couple of escapees.
  86. When the tragedy of 9/11 struck the World Trade Center buildings in New York, the resulting chaos in the financial markets had a severe effect on many economic indicators, including the value of the American dollar against the Australian dollar.
  87. Funded in American currency and paid for in Australian money, the destabilization of the US dollar meant that the scope of the movie would have to scale down to stay within a reasonable budget.
  88. Making matters more difficult, after the terrorist attack, vehicles, film gear and other equipment took three months longer to ship and insurance costs increased. Miller ended up putting Mad Max on hiatus, focusing on completing Happy Feet while waiting for the next opportunity to do Fury Road.
  89. 9/11 was the first delay in what turned out to be a fourteen year process to get Mad Max: Fury Road in movie theatres.
  90. The role of an arid, post-apocalyptic desert was to be played by Broken Hill in New South Wales, Australia, known for drought conditions that have lasted for more than a decade. Just as the movie was slated to start filming, sudden heavy rains broke the long drought, causing wild flowers to bloom, ruining the location as a wasteland.
  91. Much to the chagrin of government officials, who fought to have the film made in Broken Hill, the production picked up and moved to Namibia, another drought-ridden desert appropriate for the film.
  92. When the crews arrived in Namibia, they were greeted by unprecedented rain – the most the area had seen in well over a century.
  93. The Mad Max franchise derives much of its charm from a rogue’s gallery of incredible characters designed to fulfill George Miller’s vision of a post-apocalyptic world gone mad. Creators were given free rein to come up with whatever they wanted, as long as the character or prop had a backstory related to the fictional world.
  94. According to Miller, the Doof Warrior that plays the guitar is a blind survivor of the apocalypse who lived in a cave and spent his considerable free time noodling on his guitar. When he was found by Immortan Joe, the Doof Warrior was “recruited” to entertain the troops while rallying them to war.
  95. George Miller had a fully-working, flame-throwing electric guitar constructed for the film. Despite an impending explosion of worldwide demand for this flaming axe, plans for mass production have yet to be announced.
  96. The plot of the latest Mad Max film features a simple yet powerful premise that links the narrative with feminist issues around the world, in particular the right for women to choose what she does with her own body, especially pertaining to fertility. This and the fact that Charlize Theron dominates the film as Furiosa elicited pathetic, insecure responses from insecure misogynists.
  97. During an interview with Vanity Fair, George Miller said, “I’ve gone from being very male dominant to being surrounded by magnificent women. I can’t help but be a feminist.”
  98. Throughout the entire run of past Mad Max films, the theme and international tone has stayed the same – an Australian dystopian action film that’s set within a post-apocalyptic world. The men and women who still reside in that world make their way around with the use of wildly designed automobiles.
  99.  A future sequel focused on Charlize Theron’s character (Mad Max: Furiosa) has already been announced. Tom Hardy has already signed on to star in four more Mad Max films
  100. The Australian director, George Miller, admits he never thought he’d make a second Mad Max movie, let alone a fourth, but the idea for this latest instalment has been on his mind since 1999. “I kept on pushing it away,” remarks the 70-year-old, who also helmed the Happy Feet animated movies. “It came back and grew and grew, and I found myself saying, ‘I think we’ll be making another Mad Max movie’. I just didn’t realise it would take more than 12 years to be here with the finished film!” 

Monday 2 November 2015

How is disability represented in the Eastenders clips?

During the clip when Donna has just woken up after her one night stand with Fatboy you can see that she is been represented as weak because of her disability because she struggles to reach over for her medication. the fact that she is taking medication also adds to the fact that she may be weak. However, later in the clip she is seen setting up her shop. When she is ding this they use a very low shot so that you cant notice her weakness. also in this clip she is confronted and instantly becomes powerful by defending herself in this section. Later on, during a conversation a mid-shot is used which puts her and her friend on the same level as each other showing the equal relationship between the two characters. Close up shots are also used to turn you away from the fact that she is weak because of her disability.

Later on in the clip we see Donna meeting with Fatboy for a date during this clip you can see that Fatboy is very nervous about meeting Donna. In this clip Donna falls while getting changed and asked for Fatboys help when he comes to help he sees her struggling and he seems to get nervous and starts to panic about her falling. you can see in the clip that she really doesn't mind about falling over as she is used to it. she then starts to boss Fatboy around which shows that she is more powerful in this clip. after he helps her up a mid-shot is used which shows both of them looking at each other which represents equality between the two characters. Donna then goes to kiss Fatboy and he pulls away from her, this shows that he is discriminating against her because of her disability and you can see that she recognises this and tells him to get out shouting at him.

Wednesday 28 October 2015

Furious 7 Research Task

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The Issues Raised by Media Ownership in Current Media Practice.
Whoever owns the media company determines what type of film is made, how it is influence and how it makes its money or success. This is why the bigger film companies always have the better films and a greater success generally speaking. These films are generally successful because the bigger companies generally follow Mark Kermode’s rules to success. These Rules are the following: A newsworthy budget (very large), Spectacular visuals, NOT to be a comedy and to include an A list star. These big companies also have the budgets to spend a lot of money meaning that they will always get the big stars and generally make a big profit because of having all the key aspects and a lot of money to pull them off at a higher standard. This would result in the film being very successful.
An example of a big film company is Universal Studios (also known as universal pictures). This is one of the most well known distribution companies and is most famously known for recent films such as: Furious 7, Jurassic world, Straight outta Compton and Kick ass 2. Universal Studios are owned by Comcast and is one of Hollywood’s ‘Big Six’ film studios. Universal Studios are also a member of the Motion Picture Association of America (MPAA).
Universal studios recently released the prequel to despicable me with the film minions. This film had a budget of $74,000,000 which is nearing the blockbuster budget. This film made a gross of $1,151,000,000 at the box office earlier this year. This means it made over 15 times its budget resulting in a lot of profit. This film also included some A-list star who was Sandra Bullock, she is considered an A-List star because she was rated Most Beautiful Women of 2015 and also one a Golden Globe Award.
Furious 7 covers Mark Kermode’s rules because of the following: the budget was newsworthy with a budget of $190,000,000. The film also covers the rules because the visuals and effects in the film were incredible especially with the jumping through buildings scene in the Lykan Hypersport in Dubai. The film was also not a comedy which checks the third of Mark Kermode’s boxes. Finally, the film has more than one A-List star which is even better. These were the following: Dwayne ‘The Rock’ Johnson, Paul Walker, Ludacris, Vin Diesel and Tyrese Gibson.
The importance of cross media convergence and synergy in production, distributing and marketing.
Furious 7, is the sequel to Fast 6 and is based on a group of street racers who have stuck by each other from the start of street racing even when it got tough and became a family. This advancement in the series is about the brother of the defeated enemies (Luke Evans) brother (Jason Statham) seeking revenge for his fallen brother. Produced by Original Film and Distributed by Universal Pictures.  
Marketing- Furious 7 already had a group of films backing its reputation with the other 6 Fast and Furious films already being well known to fans and the public. The original films didn’t exactly give the franchise the best start it could have achieved. Given the film only had an estimated budget of $38,000,000 it still only managed to return a total of $40,000,000 in the USA and only £1,700,000 in the UK at box office. The sequel, 2 Fast 2 Furious was also no help to the franchise with a $76,000,000 budget and with another poor return of $50,000,000 on opening weekend which isn’t exactly great. The same then happened again with the third film: Tokyo Drift which does beg the question why they even bothered. Tokyo Drift had been given an even bigger budget of $85,000,000 which then poorly returned $23,900,000 on opening weekend. However the figures did start to marginally improve with the next instalment of Fast and Furious. This film also had an $85,000,000 budget and started to improve the return with a still unimpressive $70,000,000 at the box office. The franchise then decided to add another instalment hoping that upping the budget to $125,000,000 would increase the popularity of the film and possibly bring a profit on the box office finally. Unfortunately, yet again the film made an unpromising box office return of $86,000,000, so how has this all marketed to become so popular? Furious 6, the next instalment of the franchise had an even bigger budget yet again of $160,000,000 and didn’t make a profit on opening weekend with $97,000,000. Furious 7 had the same problem yet again, this time with $190,000,000 and another loss at opening weekend with return of $147,000,000. However, all of the overall grossing of the films is in the profits but the opening weekends didn’t give some of the films a promising start. With Furious 7 the film had an important marketing turn which did benefit the films success however didn’t benefit the cast. The death of Paul Walker on November 30th 2013 did benefit the marketing of the film because the cast and the film title were constantly in worldwide media due to the effect it had on the film and the fact he was very famous. Also for marketing, Furious 7 released a expansion pack onto Forza Horison 2 before the films release anticipating the vehicles that were going to be shown in the film.
Audience breakdown- audience was 75% non-Caucasian viewers, with Hispanic viewers making up 37% of ticket buyers. Caucasian were second largest at 25% followed by African American viewers who made up 24%. Asians made up 10% and other audience made up about 4%.


The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;

3D
3D media, also known as 3 dimensional is a motion picture which creates the illusion that the depth is a lot more extreme than it actually is. This is where two cameras are used to film a scene from two different perspectives. The image you see is also computer generated. During cinema viewings, glasses are provided to enhance the visuals. It is possible to view 3D imaging without the glasses but is a lot more expensive and wouldn’t turn a profit. 3D was introduced in 1915 it didn’t see much success until the 21st century where the popularity has grown with films.
Blu Ray
This is a newly developed optical disc data storage format designed to overpower the DVD. It is highly capable of showing 1080p resolution rather than the 480 experienced on a DVD. You can also commonly find them in game discs.
Online Streaming
Internet streaming, such as Netflix and Amazon instant video, is a video which is streamed by a receiver while being delivered by a provider. A client media player can watch/play the given media before its been downloaded.
Downloadable Content
Downloadable content is additional content for video games and films, such as film soundtrack and expansion packs on games such as. This could be on amazon, Google Play or any other downloadable store for smartphones, computers or consoles.
How they affected the distribution of Furious 7
Most of these types of multimedia distributors had an affect on the success of Furious 7. The biggest in my opinion was Downloadable content. With the release of the Furious 7 expansion pack on Forza Horizon 2 made the franchise a lot of money. Every gamer out there had to get their hands on this vehicle pack just because the cars starred in the film. Also Blu Ray has played a big part in the films profits. The Blu Ray has made $27,683,273 which is impressive considering the Blu Ray hasn’t been out for a very long time. Streaming hasn’t played any part in the film at all so far, this is because the film is very recent and the only company to have the rights at the minute I believe to be SKY.  
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The significance of proliferation in hardware content for institutions and audiences
The most common ways in which films are viewed is either cinema or DVD at home. Many people in our modern world haven’t got the spare money to go out every week and watch the latest films. For companies to make more profits on films they now offer renting services such as Love Film. Renting is now going under and isn’t very popular anymore due to the rise in streaming. Sites such as Netflix and Amazon instant are now the go to sites to watch films. Even though the films aren’t really recent it still is a way for companies to get extra profit of of their films at later dates.
The issues raised in the targeting of national and local audiences by international or global institutions
When producing a film, promotion is very important to the films success if the company doesn’t find the correct audience to promote the film to then it is destined for failure. Film promotion generally includes press releases, advertising campaigns, merchandising and media. Also interviews with the key people in making the film such as directors and actors.
The key reason that Furious 7 was so successful at the box office was because of the targeting, the key aspect of the targeting for Furious 7 was diversity. As you can see from the cast they assembled from the film. They are all a different race and there is also a female, this is one of the integral successes of the franchise. There is a member of the cast that is relatable in some way to anyone who watches the film which makes it so successful.
A song released by whiz Khalifa and Charlie Puth also made the viewings of this film rocket through the roof. This song currently has just under 400,000,000 views on Spotify and the single was in the UK’s top 40 for 27 weeks straight and hit number one for 2 weeks in a row. The music video contained clips of Vin Diesel and Paul Walker together and the video was a montage for Paul walkers respects paid by the film and the artists. Again this song was sung by an incredibly famous rapper which would have further increased the popularity of the song therefore further increasing the popularity of the film.
A lot of the promotion had already taken place for this film back in 2013 but then due to the incident of Paul Walkers passing they really just held off the release and had to re shoot parts of the film. This in some ways made the film even more highly anticipated because fans had to wait another year for the films release and to see hoe they’ve managed to fit the recently deceased actor into the film.
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The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour
http://i.dailymail.co.uk/i/pix/2015/02/05/255AC4D600000578-0-image-a-9_1423128333448.jpgIn most cases, having a big company does have a huge impact on the success of the film. Obviously in the case of Furious 7 having universal studios behind them did mean that the Franchise has benefitted a lot more than if it had all been done by original film. Promotion of this film started all the way back from Tokyo Drift. At the ending of this film Han is dead and its never revealed who killed him or what happened next. But then at the end of Furious 6 the scene was then show again from a different perspective. From the scene it is revealed who killed him and why, this started the marketing for the film which was back in 2013. The popularity of Furious 7 compared to the original Fast is very large. The original film has taken an overall sum of $207,000,000. The latest instalment of Furious 7 on the other hand managed to take $1,152,000,000. This does show that in the increase of marketing throughout all of the films has made a huge impact on the film’s success. The biggest impact which the big film company had to help Furious 7 would have to be the budget. The original film only had a budget of $38,000,000 which is nothing compared to the huge $190,000,000 which was spent on Furious 7. So overall the big companies are successful because of the mass budget the list of A-list stars, the non-comedy and the spectacular visuals as shown they are all used in the making of the Furious 7, whereas lower budget films have to try a lot harder to be successful. The best way to watch a film is definitely the cinema, with the cinema you get that experience which you can’t possibly fulfil in your own home.  The sound, the quality of the film and just the overall visit can’t be matched at home; there is no possible way of getting that sized screen and those sound systems into your own home. But I do think that the most popular way of watching films is now streaming, everyone has no subscribed to either Netflix or amazon instant. This way of watching films is simply a lot easier and personally I find is more convenient than buying the DVD’s or downloading the films. The Blu Ray release has only recently been released whereas the film was released over 5 months ago. This isn’t exactly the fastest turnaround for a film to go to DVD, but by doing this it allows the film to earn more in the Box Office and make it more popular on DVD release because there will be a lot of people anxious to watch the film and therefore buy it on release. Also the DVD releases have a lot of popularity because they have the additional content such as Bloopers and Extra scenes which is quite popular with film lovers.
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Monday 5 October 2015

Summarising Mondays Lesson




Gender:

Gender refers to the socially constructed roles, behaviours, activities, and attributes that a given society considers appropriate for men and women.

Types of Masculinity:

Toughness, leadership, courage, sacrifice, Self-sufficient, free-thinking, independent, risk-taking, Well-dressed, well-mannered, Idealistic, driven, civic-minded, principled, Hard working, loyal, good husband and father.

Types of Femininity:

Emotional, nurturing, petite, make-up, weak, inferior, caring, loving, cheeky, flirtatious, provocative, small dogs, handbags and shoes.

Gender representation in two shots:

The male is represented as more powerful and dominant compared to the women in this clip. You can see this in the clip because there is more men in the room than women which shows they are the dominant gender in the room. The male on the right is doing all of the work which shows men are taking control of the situation. You can see that women are weaker and easily distracted because the woman at the back of the room looks like she is nosing in on the situation or is the least important of the group. The woman at the front looks like she has looked up away from her own work which means she is also easily distracted. Also men look more dominant because the two standing up have a dominant stance in the image and the women are less ridged and look uncomfortable in the situation.



In this photo woman are represented as weak because I woman taking on a stereotypical male role has possibly fallen and injure herself. This could show that she isn't cut out for the role and is embarrassed about this. You can see that she is possibly embarrassed because she is hiding one side of her body from whoever would walk past. You could also say she feels embarrassed because she hasn't made eye contact with the woman who is trying to help her. Another way you could class the woman as being weak is because of the shot being taken at a low angle which shows she is weak in the image because she is lower down.